You cannot trust the internet with your data, it multiplies and duplicates across many levels

We are seeing this discussion around trust unfolding before us today. Online data collection is 
becoming more invasive, data mining analytics and big data make it possible for businesses to profile 
individual consumers, and individuals are expanding their digital shadow through their use of mobile 
device applications and their participation in social networking sites. As a result, there are increasing 
calls from advocates, academics, and regulators to amend the current privacy and data protection 
regimes.